Inter­view mit Janine Eisen­hauer, ver­ant­wortliche Schmuck­de­signer­in bei ENERGETIX Bingen

CHEVRON

It looks almost as if the shoot­ing even brought the traf­fic in some parts of Man­hat­tan to a standstill?

J. E.: No, of course not… we behaved and we stuck to the high­way code and wait­ed for the green lights at the pedes­tri­an cross­ings to take the pic­tures for this series. But then we did have to move quick­ly, which was great fun, and it was worth it to cap­ture the vibrant street life in these images.

Chevron

What’s new in the Chevron category?

Cat­e­go­ry Chevron — page 111

J. E.: I think the ring with the Chevron motif is a high­light. It stands out because its top is open.I also par­tic­u­lar­ly like the pen­dant because at first glance it looks plain but it does pos­sess an unusu­al fea­ture: it can be worn in two dif­fer­ent direc­tions, for instance, with the arrow tip point­ing side­ways or, when the pen­dant is thread­ed in so that it is turned by 90°C, the arrow tip will point up or down.

YOUNGSTAR

Young Star — page 121

What’s the sto­ry behind SWAG?

J. E.: Well, it was obvi­ous that we should also cre­ate a few pieces for boys. And the word SWAG inspired us here. In Ger­many, it was Lan­gen­schei­dt’s young peo­ple’s word of 2011. SWAG describes a spe­cif­ic atti­tude, and stands for a casu­al­ly cool vibe and charis­mat­ic aura.

The surf motifs are repeat­ed on both pieces: the pen­dant takes the shape of a surf­board and the bracelet pos­sess­es a stain­less-steel ele­ment with mag­nets bear­ing an engrav­ing of a wave and a surf­board. The bracelet beads are made from coconut wood.

Peo­ple attend­ing the launch were also able to admire a new set of jew­ellery for young women on Ivy Quain­oo, the singer who won the Ger­man ver­sion of TV’s „The Voice“.

J. E.: Yes, the set includes a bracelet made from wood­en beads that have been coloured blue: it is adorned by two tag ele­ments, a star motif and a small tag ele­ment pos­sess­ing inte­grat­ed mag­nets. This range comes with match­ing large but very light ear drop­pers and a pen­dant that may be com­bined with a fab­ric cord, a fine long chain or even with the clip loop.

Young Star — page 123

And new ani­mal motifs have been added for the very young ENERGETIX fans?

J. E.: Yes, the owls in a fresh colour com­bi­na­tion and with cute details real­ly do con­sti­tute a very pret­ty motif. The small slid­er for the chil­dren’s bracelets, which may be eas­i­ly com­bined with the longer slid­er ele­ments, is also new.

Leaf­ing through the cat­a­logue, you see pho­tos with unusu­al back­grounds, real­ly spe­cial city impressions…

J. E.: These stills were all tak­en by the pho­tog­ra­ph­er, Heiko Prigge, while we were on loca­tion in NYC. We just want­ed to find excit­ing places where we could take pho­tos for each cat­e­go­ry of jew­ellery. For instance, the mar­ble frieze at the Pub­lic Library, or a mud­guard on a motor­bike or graf­fi­ti that we real­ly saw there and that appeared to be just wait­ing for us: EX NYC.

Thank you very much for the inter­view Janine!

The sil­i­cone sportEX bracelet by ENERGETIX Bin­gen became quite a suc­cess almost imme­di­ate­ly after it was launched. The first deliv­ery sold out with­in just a few days and the demand for sub­se­quent ship­ments was extra­or­di­nar­i­ly high.

Full of inno­va­tion and qual­i­ty: the flex­i­ble sil­i­cone bracelet with inte­grat­ed neodymi­um magnets
The sil­i­cone sportEX bracelet that com­bines a beau­ti­ful and mod­ern design with extra­or­di­nary prac­ti­cal­i­ty comes with strong neodymi­um mag­nets that are encap­su­lat­ed in almost inde­struc­tible sil­i­cone – not only for a young and sport­ing audi­ence in bril­liant colours but also for all those who want to wear a robust bracelet even in demand­ing con­di­tions. A bracelet that will sur­vive the show­er, sauna, swim­ming pool and almost any oth­er sports, leisure, house­hold or hob­by activ­i­ty with­out suf­fer­ing any damage!

How is the sportEX bracelet made? 
ENERGETIX Bin­gen devel­oped and designed the sportEX bracelet and even close­ly super­vised the test batch and first pro­duc­tion runs. ENERGETIX also mon­i­tored the imple­men­ta­tion of its qual­i­ty stan­dards at site.

The pro­duc­tion of sportEX bracelets com­mences with a high-qual­i­ty sil­i­cone mass, which is man­u­fac­tured to sat­is­fy Euro­pean safe­ty stan­dards. The entire pro­duc­tion process is gov­erned by EU reg­u­la­tions (EC), which are based on the REACH sys­tem (Reg­is­tra­tion, Eval­u­a­tion, Autho­ri­sa­tion and Restric­tion of Chem­i­cals) that spec­i­fies the exclu­sive use of reg­is­tered mate­ri­als and the avoid­ance of haz­ardous sub­stances in prod­ucts man­u­fac­tured in accor­dance with the EC’s RoHS direc­tive (Restric­tion of (the use of cer­tain) haz­ardous sub­stances). These reg­u­la­tions apply to such high-qual­i­ty prod­ucts as cars, elec­tri­cal and elec­tron­ic appli­ances and, of course, to sportEX by ENERGETIX Bingen.

Raw sil­i­cone in rolls

The raw sil­i­cone is dyed in accor­dance with ENER­GETIX’s spec­i­fi­ca­tions – in this case a strong pink – and shaped to the right size.

Unfin­ished sil­i­cone bracelets in pink strips

The strips and three mag­nets per bracelet are then placed very care­ful­ly with great accu­ra­cy in a large press and pressed at a very high pres­sure and tem­per­a­ture for a pre­cise­ly defined peri­od of time – they are „baked“ so to speak! This is where the bracelets take their final shape and where the ENERGETIX let­ter­ing in clear writ­ing and Braille as well as all the design ele­ments are applied. This turns the raw sil­i­cone into a soft and flex­i­ble item of jew­ellery that is pleas­ant to wear.

Press (left) and mould (right)

In the next stage of work, the sportEX bracelets are tak­en out of the press to then be finished.

The sil­i­cone bracelets being care­ful­ly removed from the met­al mould

At this point in pro­duc­tion, the sports bracelets still pos­sess the unavoid­able residues from the press­ing stage on them. This indi­cates that suf­fi­cient mate­r­i­al was in the press and that no holes or hol­low spaces have spoilt the jewellery.

The raw sportEX product

After the excess sil­i­cone has been removed and the bracelets have been cleaned, a spe­cial pro­tec­tive film is applied that large­ly pre­vents them from attract­ing dust as is fre­quent­ly the case with cheap prod­ucts. The sportEX bracelets are fin­ished by plac­ing them in the sta­bi­liza­tion oven for an extend­ed peri­od of time.

The sequence of work described above shows how com­plex the pro­duc­tion of sportEX sil­i­cone bracelets actu­al­ly is. But it is only this elab­o­rate man­u­fac­tur­ing process that makes it pos­si­ble to guar­an­tee that the colour will last and that the bracelets will be suf­fi­cient­ly durable. It makes them stand out from many the mass-pro­duced and fre­quent­ly only injec­tion-mould­ed pieces on the mar­ket. And it is not with­out pride that Dr Thiel, COO at ENERGETIX, report­ed the suc­cess of „hav­ing been able to work with a renowned pro­duc­er to tech­ni­cal­ly struc­ture the rel­a­tive­ly com­plex process in such a way that we are able to guar­an­tee a mag­net­ic field strength of 1,200 per mag­net to our dis­trib­u­tors and cus­tomers in spite of the high pro­cess­ing temperature“.

So it only remains to wish every­body lots of fun with the new sports bracelets.

Franziska Knuppe is the celebri­ty backer of the 15th „door“ on BMW’s Art Advent Cal­en­dar – a project in which ENERGETIX is par­tic­i­pat­ing for the first time this year – and is to open „her“ door at the Jumeirah Hotel in Frank­furt am Main.

The inter­na­tion­al­ly suc­cess­ful mod­el – along with the actor, Ralf Bauer, among oth­ers (see pre­vi­ous FROGBLOG report) – is one of 24 back­ers for the works of art that the respec­tive artists are donat­ing to char­i­ty. As the backer for the 15th „door“, Franziska Knuppe vis­it­ed Ilona Arndt at her stu­dios in Hanover to join forces with the artist and paint a pic­ture for the calendar.

Ilona Arndt and
Franziska Knuppe

And today, on Sat­ur­day, 15 Decem­ber 2012, the 15th „door“ on the larg­er-than-life advent cal­en­dar is to be opened and the day’s spe­cif­ic work of art revealed at a fes­tive event being held at the Jumeirah (MyZeil Gallery) in Frank­furt. Inci­den­tal­ly, it’s the first time that the XXL Art Advent Cal­en­dar is also being staged in Frank­furt am Main in addi­tion to Berlin and Munich.

Besides the artist, Ilona Arndt, who is donat­ing her work of art, and her backer, Franziska Knuppe, the man­age­ment at ENERGETIX Bin­gen, which is con­tribut­ing to the pro­jec­t’s suc­cess by mak­ing a large dona­tion to the „Artists for Kids“ char­i­ty, will also be in atten­dance at the event.

A fur­ther high­light besides the unveil­ing of the work of art for the Art Advent Cal­en­dar will be the pre­sen­ta­tion of an enter­tain­ing short film show­ing the pro­duc­tion of a sec­ond joint work of art by Ilona Arndt and Franziska Knuppe. You can watch this short film here!

Teamed togeth­er on a paint­ing: artist Ilona Arndt and mod­el Franziska Knuppe

Inter­est­ed read­ers will find all 24 „sto­ries“ and pho­tos of the works of art donat­ed by the 24 artists in the spe­cial edi­tion of „Char­i­ty Mag­a­zin Dezem­ber 2012“. The 24 films may also be watched on an online Advent cal­en­dar at www.kunstadventskalender.de. www.kunstadventskalender.de.

Ralf Bauer, god­fa­ther of the Advent-Art calendar’s
Twelfth Day

FROGBLOG first report­ed BMW’s Art Advent Cal­en­dar project that is being staged in sev­er­al cities for the „Artists for Kids“ char­i­ty on 1 Decem­ber. With­in the scope of this char­i­ty event that is being held in Munich, Berlin and Frank­furt am Main, promi­nent back­ers will be open­ing „their“ Advent cal­en­dar „doors“ – behind which works of art (donat­ed to the project by the respec­tive artists) have been con­cealed from 1 to 24 December. 

Ralf Bauer, who has for sev­er­al years been work­ing with jew­ellery design­ers at ENERGETIX Bin­gen to cre­ate the „Inspired by Ralf Bauer“ range, will also be par­tic­i­pat­ing in this project. With Han­nelore Elsner, Dominic Raacke, Kat­ja Flint, Chris­t­ian Berkel and many oth­er celebri­ties, he is back­ing one of the 24 con­tem­po­rary works of art cre­at­ed for BMW’s Art Advent Cal­en­dar 2012.

Specif­i­cal­ly, Ralf Bauer will be back­ing the twelfth work of art, a sculp­ture by the sculp­tor, Hen­doc. And this is a duo that works real­ly well togeth­er because when they met at the artist’s stu­dio, Ralf Bauer active­ly got involved – with chain­saw, mal­let and chis­el – in turn­ing a wood­en block into a sculp­ture with the artist.

Ralf Bauer play­ing with fire

The twelfth „door“ on the XXL Advent Cal­en­dar is to be opened on Wednes­day, 12 Decem­ber 2012 – in the pres­ence of Hen­doc, Ralf Bauer and rep­re­sen­ta­tives of the spon­sor­ing com­pa­ny (Beth­mann Bank) – to reveal the wood sculp­tor’s work, which will then be pre­sent­ed on the façade of BMW’s build­ing in Munich (Lenbach­platz 7a).

Inter­est­ed read­ers may find out more about this year’s Art Advent Cal­en­dar (which is in its fifth incar­na­tion), the artists and the celebri­ty back­ers in the spe­cial issue of „Char­i­ty Mag­a­zin Dezem­ber 2012“ and online at www.kunstadventskalender.de.

Ful­ly con­cen­trat­ed : artist Hen­doc and actor Ralf Bauer in partnership

Decem­ber has begun, Christ­mas is inex­orably approach­ing and ENERGETIX Bin­gen is mak­ing a spe­cial effort to ensure that all dis­trib­u­tors receive the goods they have ordered as quick­ly as possible.

The ware­house team is enthu­si­as­ti­cal­ly start­ing work at 7 o’clock every morn­ing to process all the orders that have come in and dis­patch the pack­ets and parcels as fast as they can. Staff from all depart­ments are lend­ing a help­ing hand.

Besides its com­mit­ment to the Hugo Tem­pel­man Foun­da­tion, ENERGETIX Bin­gen will this year be par­tic­i­pat­ing in a very spe­cial char­i­ty: the BMW Art Advent Cal­en­dar, which 2012 is being pub­lished for the fifth time.

The prin­ci­ple on which it is based com­bines art with celebri­ties and busi­ness­es to cre­ate a char­i­ty project with this „trio“ that attracts great atten­tion in the media. How­ev­er, the actu­al fig­ure is not actu­al­ly three, but 24:

Twen­ty-four artists – in con­junc­tion with a celebri­ty backer – have each cre­at­ed a work of art for a spe­cial Advent cal­en­dar and donat­ed it to char­i­ty. Renowned busi­ness­es and media com­pa­nies have helped fund the over­all project and this year, all pro­ceeds are to be donat­ed to the „Artists for Kids“ charity.

The project, which was estab­lished in 1999 by Bernd Eichinger (1949 — 2011) among oth­ers, pro­vides unbu­reau­crat­ic help to chil­dren as well as young peo­ple and their fam­i­lies liv­ing in Munich who find them­selves in dif­fi­cult situations.

Three cities – three giant Advent calendars

In the days lead­ing up to Christ­mas, the show­room win­dows at BMW in Munich (Lenbach­platz 7a) and Berlin (Kur­fürs­ten­damm 31) and the façade of the MyZeil-Galerie (Große Esch­er­sheimer Straße 10 / Thurn-und-Taxis-Platz 2) in Frank­furt’s city cen­tre are going to be turned into XXL Advent cal­en­dars. A „door“ will be opened each day from 1 to 24 Decem­ber to reveal the respec­tive work of art. The par­tic­i­pat­ing artists along with their back­ers and busi­ness spon­sors as well as the ini­tia­tors and press rep­re­sen­ta­tives will be attend­ing the events at which the works of art are to be presented.

The ENERGETIX Char­i­ty Event at the Jumeirah, Frankfurt

ENERGETIX Bin­gen will be „sup­port­ing ‚door‘ No. 15“ and is plan­ning to turn the 15th Decem­ber into an event. We will not be reveal­ing the names of the artist and backer just yet – after all, the ENERGETIX „door“ is only going to be offi­cial­ly opened at the Jumeirah to reveal the work of art (which we are also keep­ing secret!) on Sat­ur­day, 15 Decem­ber 2012.

Films, on the eve of Christmas

Twen­ty-four short films doc­u­ment­ing the cre­ation of the respec­tive works of art are also going to be trans­mit­ted on the N24 tele­vi­sion chan­nel from 1 to 24 Decem­ber. The film about ENER­GETIX’s work of art will, of course, be trans­mit­ted on 15 Decem­ber – at 12.05 p.m. All films are to be shown around the clock on the Inter­net at N24.de.

Kevin Cost­ner, the Amer­i­can actor, film pro­duc­er, direc­tor and musi­cian who appeared on the cov­er of the 2011/2012 ENERGETIX cat­a­logue, wears ENERGETIX Bin­gen mag­net­ic jew­ellery — at a pho­to shoot for Arqueonautas.

In the Novem­ber issue of the fash­ion mag­a­zine InStyle, Oscar win­ner Kevin Cost­ner can clear­ly be seen wear­ing ENER­GETIX’s braid­ed bracelet 1750 in the dou­ble-page Arqueo­nau­tas advertisement.

The same mag­a­zine also con­tains a ten-page fash­ion fea­ture with sought-after mod­el Franziska Knuppe. FROGBLOG read­ers can find out about the con­nec­tion between Franziska Knuppe and ENERGETIX Bin­gen in one of the com­ing articles.

Now avail­able to down­load for free from Google Play!

Tes­si start screen

ENERGETIX Bin­gen has intro­duced anoth­er tech­ni­cal inno­va­tion: Tes­si, the Mag­net Find­er.

Easy „scan­ning“ for mag­net­ic flows

Tes­si, the app for Android mobile phones (from Ver­sion Gin­ger­Bread 2.3.3), graph­i­cal­ly indi­cates mag­net­ic flows through the body on mobile phone dis­plays to wear­ers of ENERGETIX mag­net­ic jewellery.

Dis­trib­u­tors may now down­load the app free from Google Play. Just enter „Ener­getix Tes­si“ in the Google Play search func­tion, select the app and start the Tes­si down­load. The down­load will start after confirmation.

Open­ing the fol­low­ing link on your Android mobile phone will take you direct­ly to Tes­si in Google Play:

http://www.energetix.mobi/tessi

What can Tes­si do and how does the new app work?

The Android mobile phone must be held over the part of the body where the mag­net­ic jew­ellery is being worn.

Take care here not to place the mobile phone direct­ly on the mag­net­ic jew­ellery but that the mag­net­ic jew­ellery is cov­ered by a part of the body (e.g. the hand) when it is „scanned“.

Tes­si, the Mag­net Finder

The large ENERGETIX frog remains vis­i­ble at all times. Its colour inten­si­ty will change when Tes­si finds a mag­net­ic flow dur­ing the scan­ning process.

The frog will turn an inten­sive red when a strong mag­net­ic flow is detected.

Sen­sor search function

Tes­si pos­sess­es a prac­ti­cal sen­sor-search func­tion for fast and sim­ple „scan­ning“. Once the Android mobile phone sen­sor has been local­ized and the loca­tion saved, you’ll be able to check at any time where the sen­sor is locat­ed on the mobile phone by launch­ing the sen­sor search func­tion again.

sen­sor-search function

ENERGETIX dis­trib­u­tors can find out more about Tes­si by log­ging into the dis­trib­u­tors‘ sec­tion on energetix.tv.

Inter­view with Janine Eisen­hauer, head of jew­ellery design at ENERGETIX Bingen.

Over the com­ing weeks, FROGBLOG will be upload­ing parts of the entire inter­view. So it’ll be worth com­ing back to take a look!

SPORT EX

ENERGETIX is tread­ing new ground by launch­ing its new range of bracelets made from silicone. 

J. E.: A very long peri­od of devel­op­ment has now been brought to fruition. We set our­selves the goal of devel­op­ing an entire­ly new ENERGETIX prod­uct with, of course, inte­grat­ed mag­nets espe­cial­ly for peo­ple who like to do sports. It was a great chal­lenge to incor­po­rate the mag­nets in such a way that the bracelet remained water­proof and we expe­ri­enced many set­backs. But it is what dis­tin­guish­es the sportEX bracelets in the main from the nor­mal col­lec­tion and oth­er con­ven­tion­al sil­i­cone bracelets used in the field of sports. The sportEX bracelet con­tains three inte­grat­ed mag­nets and is water­proof. We trod entire­ly new ground in the devel­op­ment of these bracelets and found a Ger­man part­ner who main­ly cre­ates sil­i­cone com­po­nents for the auto­mo­tive indus­try to coop­er­ate with us in its devel­op­ment and production.

Franziska van Alm­sick – the face of the new sportEX bracelets made from flex­i­ble silicone

We were able to win Franziska van Alm­sick, who is a  won­der­ful mod­el, for the sportEX cam­paign, which made me real­ly hap­py. She com­bines many char­ac­ter­is­tics that are par­tic­u­lar­ly ide­al for our prod­uct. Work­ing with her on the set was super pro­fes­sion­al but we also had lots of fun as the pho­tos clear­ly show.

The sportEX bracelets take up the top­i­cal trends in colours as well as in design and material.

J. E.: Yes, we did­n’t want to lim­it our­selves to just one colour and have come up with six: the cur­rent­ly fash­ion­able colours of pink, green, blue and grey. In addi­tion to the stan­dard colours of black and white. We real­ized the design in con­junc­tion with a team of prod­uct design­ers based in Berlin.

sportEX

The sil­i­cone mate­r­i­al is very sup­ple to the touch. It is coat­ed with an anti­sta­t­ic pro­tec­tive film and all the ingre­di­ents used nat­u­ral­ly com­ply with all the rel­e­vant EU directives.

CHARACTER

There are lots of many dif­fer­ent facets to New York and it was the ide­al choice for the loca­tion to shoot the pho­tos for the Char­ac­ter col­lec­tion. The team trav­elled to the DUMBO dis­trict to shoot the photos. ..

J. E.: DUMBO sounds strange at first. But it’s an acronym and stands for, „Down Under Man­hat­tan Bridge Over­pass“. Not real­ly idyl­lic, was it? But the pho­tos have turned out real­ly great. You often go to unusu­al dis­tricts to cap­ture their spe­cial atmos­phere in the pic­tures. DUMBO is dirty and dusty and the noise is deaf­en­ing when the sub­way rat­tles across Man­hat­tan Bridge. We found the motifs between a trans­former sta­tion and ware­hous­es. And, as often hap­pens in New York, the dis­trict is slow­ly becom­ing fash­ion­able with real-estate prices increas­ing and mod­ern archi­tec­ture sprout­ing up between the some­what run-down build­ings. We encoun­tered three oth­er film and pho­to pro­duc­tions while we were there.

And is there any­thing new in regard to Char­ac­ter, Janine?

Cat­e­go­ry Char­ac­ter — bracelet 2112

J. E.: Bracelet 2112 deserves a spe­cial men­tion here as it is actu­al­ly quite evoca­tive of cob­ble­stones or brick­work struc­tures. I think its rather strik­ing and mas­cu­line. There’s nat­u­ral­ly also a match­ing pendant.

The items of jew­ellery on Page 99 of the cat­a­logue put you in mind of the yin-yang sym­bol fre­quent­ly encoun­tered in Asia. Not a coin­ci­dence, or? 

J. E.: No, we were indeed inspired by the clas­si­cal yin and yang for this series. It has been real­ized here with two pen­dant ele­ments that are able to stand on their own but that may also be worn in com­bi­na­tion. Two U‑shapes that mesh with each oth­er – almost like large horse­shoe magnets.

EX in the City — page 99

The series also includes beads that func­tion just like the pen­dant as well as a cen­tral bracelet ele­ment with strong mag­nets where the two U‑shape ele­ments are encoun­tered again.

Thank you, Janine, speak to you in Part 5.