Inter­view with Janine Eisen­hauer, head of jew­ellery design at ENERGETIX Bingen.

Over the com­ing weeks, FROGBLOG will be upload­ing parts of the entire inter­view. So it’ll be worth com­ing back to take a look!

SPORT EX

ENERGETIX is tread­ing new ground by launch­ing its new range of bracelets made from silicone. 

J. E.: A very long peri­od of devel­op­ment has now been brought to fruition. We set our­selves the goal of devel­op­ing an entire­ly new ENERGETIX prod­uct with, of course, inte­grat­ed mag­nets espe­cial­ly for peo­ple who like to do sports. It was a great chal­lenge to incor­po­rate the mag­nets in such a way that the bracelet remained water­proof and we expe­ri­enced many set­backs. But it is what dis­tin­guish­es the sportEX bracelets in the main from the nor­mal col­lec­tion and oth­er con­ven­tion­al sil­i­cone bracelets used in the field of sports. The sportEX bracelet con­tains three inte­grat­ed mag­nets and is water­proof. We trod entire­ly new ground in the devel­op­ment of these bracelets and found a Ger­man part­ner who main­ly cre­ates sil­i­cone com­po­nents for the auto­mo­tive indus­try to coop­er­ate with us in its devel­op­ment and production.

Franziska van Alm­sick – the face of the new sportEX bracelets made from flex­i­ble silicone

We were able to win Franziska van Alm­sick, who is a  won­der­ful mod­el, for the sportEX cam­paign, which made me real­ly hap­py. She com­bines many char­ac­ter­is­tics that are par­tic­u­lar­ly ide­al for our prod­uct. Work­ing with her on the set was super pro­fes­sion­al but we also had lots of fun as the pho­tos clear­ly show.

The sportEX bracelets take up the top­i­cal trends in colours as well as in design and material.

J. E.: Yes, we did­n’t want to lim­it our­selves to just one colour and have come up with six: the cur­rent­ly fash­ion­able colours of pink, green, blue and grey. In addi­tion to the stan­dard colours of black and white. We real­ized the design in con­junc­tion with a team of prod­uct design­ers based in Berlin.

sportEX

The sil­i­cone mate­r­i­al is very sup­ple to the touch. It is coat­ed with an anti­sta­t­ic pro­tec­tive film and all the ingre­di­ents used nat­u­ral­ly com­ply with all the rel­e­vant EU directives.

CHARACTER

There are lots of many dif­fer­ent facets to New York and it was the ide­al choice for the loca­tion to shoot the pho­tos for the Char­ac­ter col­lec­tion. The team trav­elled to the DUMBO dis­trict to shoot the photos. ..

J. E.: DUMBO sounds strange at first. But it’s an acronym and stands for, „Down Under Man­hat­tan Bridge Over­pass“. Not real­ly idyl­lic, was it? But the pho­tos have turned out real­ly great. You often go to unusu­al dis­tricts to cap­ture their spe­cial atmos­phere in the pic­tures. DUMBO is dirty and dusty and the noise is deaf­en­ing when the sub­way rat­tles across Man­hat­tan Bridge. We found the motifs between a trans­former sta­tion and ware­hous­es. And, as often hap­pens in New York, the dis­trict is slow­ly becom­ing fash­ion­able with real-estate prices increas­ing and mod­ern archi­tec­ture sprout­ing up between the some­what run-down build­ings. We encoun­tered three oth­er film and pho­to pro­duc­tions while we were there.

And is there any­thing new in regard to Char­ac­ter, Janine?

Cat­e­go­ry Char­ac­ter — bracelet 2112

J. E.: Bracelet 2112 deserves a spe­cial men­tion here as it is actu­al­ly quite evoca­tive of cob­ble­stones or brick­work struc­tures. I think its rather strik­ing and mas­cu­line. There’s nat­u­ral­ly also a match­ing pendant.

The items of jew­ellery on Page 99 of the cat­a­logue put you in mind of the yin-yang sym­bol fre­quent­ly encoun­tered in Asia. Not a coin­ci­dence, or? 

J. E.: No, we were indeed inspired by the clas­si­cal yin and yang for this series. It has been real­ized here with two pen­dant ele­ments that are able to stand on their own but that may also be worn in com­bi­na­tion. Two U‑shapes that mesh with each oth­er – almost like large horse­shoe magnets.

EX in the City — page 99

The series also includes beads that func­tion just like the pen­dant as well as a cen­tral bracelet ele­ment with strong mag­nets where the two U‑shape ele­ments are encoun­tered again.

Thank you, Janine, speak to you in Part 5.