The visu­al­ly appeal­ing and bal­anced dis­play of select­ed pieces of jew­ellery is an extreme­ly impor­tant fac­tor at fairs and mar­kets and also at home par­ties. The dec­o­rat­ing work­shop held dur­ing the Bin­gen event (already report­ed in FROGBLOG) served to demon­strate the sales-enhanc­ing effect of a jew­ellery pre­sen­ta­tion arranged accord­ing to pro­fes­sion­al stan­dards. It is impor­tant for begin­ners to acquire this knowl­edge and put togeth­er a pre­sen­ta­tion as effec­tive­ly as possible.

The­o­ry…

The first intro­duc­to­ry part of the work­shop con­sist­ed of a talk by expe­ri­enced ENERGETIX jew­ellery design­er Janine Eisen­hauer. She out­lined the basic rules of jew­ellery pre­sen­ta­tion that need to be kept in mind when arrang­ing the pre­sen­ta­tion of goods in a pro­fes­sion­al man­ner. A par­tic­u­lar high­light of her talk was the pre­sen­ta­tion of the new ENERGETIX price tick­ets that com­ple­ment the ENERGETIX range of infor­ma­tion materials.

… and practice

The sec­ond part of the work­shop was devot­ed to putting the tips into prac­tice. Par­tic­i­pants were divid­ed into groups of two or three and arranged their own pre­sen­ta­tions. With the help of ENERGETIX sales aids like busts, box­es and dec­o­ra­tion dis­plays – and apply­ing the „gold­en sec­tion“ rule – all the dis­trib­u­tors suc­ceed­ed in cre­at­ing pro­fes­sion­al jew­ellery pre­sen­ta­tion tables.

The „basic dec­o­rat­ing“ out­lined at the work­shop — togeth­er with oth­er care­ful­ly placed dis­play mate­ri­als for pen­dants, bracelets and ear­rings — can cre­ate a good eye-catch­er at fairs.

Here’s wish­ing all dis­trib­u­tors con­tin­ued fun and suc­cess in putting these ideas into practice!