Joey Kelly is a member of the Kelly Family and sportEX brand ambassador and – as an extreme sports personality – he never likes to miss out on a sporting challenge. So it was only natural that he also decided to take part in the telethon hosted by the RTL television channel in Germany, which is one of the biggest charity campaigns in German broadcasting.
This year’s challenge was the ‘24-hour Urban Run’. This meant running for 24 hours on a 375-metre long obstacle course. But he wasn’t alone: a total of 20 company teams joined him at the starting line as part of the world record attempt with the aim of helping children in need in Germany and the rest of the world with their donations. And because Joey Kelly and ENERGETIX belong together just as much as ENERGETIX and social commitment do, it was agreed that the Bingen-based network-marketing company would join in the activities again in 2018! Because social responsibility and team spirit are two of ENERGETIX’s absolute priorities. Besides participating in the RTL telethon (this year for the fourth time running!), ENERGETIX also fields a team every year to run for good causes in the Gutenberg Half Marathon in Mainz.
The starting gun was fired at 6.30 p.m. on 22 November when RTL’s telethon and the 24-hour challenge went live on air. The 25-strong ENERGETIX team joined Joey Kelly as well as Jessica Schlick and Alexander Link of the management to face the difficult challenge.
Equipped with the innovative and stylish sportEX bracelets and an ENERGETIX cap, Joey completed lap after lap for 24 hours without a break in the company of the other teams able and was in this way able to break the world record for the »longest team relay distance over an extreme obstacle course (24 hours, mixed)«!
Instead of the 2,000 kilometres on the obstacle course that was required for the ‘24-hour Urban Run’, a total of 3,435.8 kilometres was covered in 24 hours. Companies that donated 24,000 euros were able to secure their participation in advance – which in itself had raised almost half a million euros before the challenge even started! Viewers and celebrities were in this way able to raise a total of 8,604,481.00 euros through their many different activities during the 23rd RTL telethon with Wolfram Kons for children in need in Germany and across the world. ENERGETIX was able to contribute 70,000 euros to this grand total.
We’ve put together the most beautiful impressions from these unforgettable 24 hours for a good cause in a jam-packed on-line album for you. We hope you enjoy it!