ENERGETIX, Joey Kelly and the 24-hour go-kart challenge: RTL television station’s telethon with ambitious world-record attempt!

As we all know, extreme sports per­son­al­i­ty, mem­ber of the Kel­ly Fam­i­ly and brand ambas­sador Joey Kel­ly is not some­one who’s known for turn­ing down a sports chal­lenge – no mat­ter how out­landish it may be. So it was clear that he’d be tak­ing part again in the RTL tele­vi­sion station’s telethon this year and throw­ing him­self into an ener­gy-sap­ping 24-hour chal­lenge. This time he had to ped­al a go-kart for 24 hours. With­out a break. But Joey Kel­ly wasn’t alone. He was joined on the track by 20 oth­er com­pa­nies deter­mined to pro­vide their sup­port – and their gen­er­ous dona­tions – with their own go-karts. And because Joey Kel­ly and ENERGETIX go togeth­er like ENERGETIX and social respon­si­bil­i­ty also do, it was no sur­prise that the Bin­gen-based net­work-mar­ket­ing com­pa­ny joined up with him again in 2017! Because social respon­si­bil­i­ty and team spir­it are two of ENERGETIX’s absolute pri­or­i­ties. Besides par­tic­i­pat­ing in the RTL telethon (this year for the third time run­ning!), ENERGETIX also fields a team every year to run for good caus­es in the Guten­berg Half Marathon in Mainz.

The start­ing gun was fired on 23 Novem­ber when RTL’s mega event, it’s telethon and the 24-hour chal­lenge for which KETTLER had made bespoke go-karts for adults, went live on air.
RTL-Spendenmarathon 2017

The 25 mem­bers of ENERGETIX’s team who took to the track in con­sec­u­tive­ly had trav­elled to Cologne from all over Ger­many to come togeth­er and sup­port the good cause with their com­bined strength and ded­i­ca­tion. The team was made up of high­ly moti­vat­ed ENERGETIX busi­ness part­ners and friends as well as Jes­si­ca Schlick and Alexan­der Link of the man­age­ment. Many enthu­si­as­tic sup­port­ers – all wear­ing shirts in the company’s red and blue colours – also turned up to cheer the par­tic­i­pants on!

RTL-Spendenmarathon 2017

“Bru­tal­ly dif­fi­cult, but real­ly great!”
An unin­ter­rupt­ed 24-hour go-kart chal­lenge like this one had nev­er been attempt­ed before. But Joey is a fight­er. And it went with­out say­ing that he’d do his utmost to break this world record as well. So with­out a thought for fatigue, pain and the some­times pour­ing rain: equipped with the inno­v­a­tive and styl­ish sportEX bracelets and an ENERGETIX hat with the famous red frog embla­zoned on it, Joey com­plet­ed round after round for 24 hours with­out a break and so every­body, Joey and the com­pa­ny teams, were able to break the world record! It was Joey’s 12th record at RTL’s telethon – mon­i­tored and cer­ti­fied by the “Reko­rd-Insti­tut für Deutsch­land”!

RTL-Spendenmarathon 2017

CEO Roland Förster and Miri­am Lange

RTL-Spendenmarathon 2017

Top team per­for­mance: 26,567 cir­cuits com­plet­ed for a good cause
Every­one was more than over­joyed that they’d achieved their goal: Joey and every sin­gle mem­ber of the com­pa­ny teams. The go-karts trav­elled more than 7,305 kilo­me­tres in total, which was out­stand­ing because 4,000 kilo­me­tres would have bro­ken the record any­way.

RTL-Spendenmarathon 2017

View­ers and celebri­ties were able to raise a total of 9,188,527 euros through their many dif­fer­ent activ­i­ties at the 22nd RTL telethon with Wol­fram Kons for chil­dren in need in Ger­many and across the world! Com­pa­nies that donat­ed 24,000 euros in advance were able to secure a go-kart for them­selves – which in itself had raised almost half a mil­lion euros before the chal­lenge had even start­ed! ENERGETIX was able to donate 70,000 euros and so make a huge con­tri­bu­tion to the telethon’s suc­cess.

Roland Förster and host Wol­fram Kons

No-one could have wished for more at the event in Cologne as there was great team spir­it, lots of fun, some­times pour­ing rain, phys­i­cal exer­tion, an iron deter­mi­na­tion not to give up and lots of mag­net­ic pow­er thanks to the sportEX mag­net­ic bracelets. We’ve put togeth­er the most beau­ti­ful impres­sions from these unfor­get­table 24 hours for a good cause in a jam-packed on-line album for you. We hope you enjoy it!